U.S. Polo Assn. launches new campaign
The brand’s growth strategy is focused on brick and mortar, omni-channel and e-commerce as well as overall brand marketing through storytelling
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Hyderabad: U.S. Polo Assn., brand of United States Polo Association and Arvind Fashions, has launched Iconic Legends campaign. The brand’s growth strategy is focused on brick and mortar, omni-channel and e-commerce as well as overall brand marketing through storytelling.
Polo Assn. has also launched an exclusive brand-specific website uspoloassn.in to further enhance digital offerings for customers and provide easier access to its product offerings. U.S. Polo Assn. is the first brand in the Arvind Fashions Limited brands portfolio to go live with an exclusive brand website.
“Arvind Fashions has been a tremendous partner to the U.S. Polo Assn. brand, and we are excited about our future as a power brand, targeting a billion-dollar business over the long term in one of the world’s most important markets,” said J. Michael Prince, President and CEO of USPA Global Licensing.
The execution of our strategic plan in India will further solidify our position as one of the top casual wear brands in the country, he added.
